Shareif Ziyadat is the creative force behind Shareif Ziyadat Productions, an all inclusive, in-house art production company that enables clients to bring a project from conception to completion. Shareif’s dual expertise as a Creative Director and Celebrity Photographer provides the platform for both observation and creation. Whether shooting editorial, album packaging or developing global advertising campaigns, one thing is always present, Shareif's unique perspective as a definer of a hip and modern lifestyle.

Growing up in Yonkers, New York, Shareif was immersed in Hip Hop culture and learned to discern what trends would be fad or future fashion. This background has pushed him into being one of the most sought after photographers by a who’s who of celebrities within contemporary culture. Shareif also received a B.A. at the School of Visual Arts and is the recipient of numerous advertising industry awards, including the prestigious Clio, ADNY Award, as well as recognition from the Art Directors Club.